Goals - Peter Coughlin

When Do You Stop Working On a Website

Ok, so you've got your website up and running, it's been indexed in Google, and it's getting some traffic. How do you know when to stop working on it?

Apart from the obvious answer that maybe you don't stop working on it ever, you stop working on it when it's achieved its goals. What? You don't have a goal for your website? Hmmm… so how are you going to decide what you should be working on? How will you tell whether your website is a success?

Goals are an essential part of any project. They should be set as part of the project planning process really, but at the very least you should have a goal as soon as you're up and running.

You don't have to set complicated goals for your website, you can have one goal and it can be as simple as something like a certain number of visitors per day or a specific amount of income per month.

To be honest, the goal itself doesn't matter nearly as much as having a goal in the first place, because without a clear goal you're just guessing, and that means you'll be all over the place. Read more of When Do You Stop Working On a Website →

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