Ok, so you’ve got your website up and running, it’s been indexed in Google, and it’s getting some traffic. How do you know when to stop working on it?
Apart from the obvious answer that maybe you don’t stop working on it ever, you stop working on it when it’s achieved its goals. What? You don’t have a goal for your website? Hmmm… so how are you going to decide what you should be working on? How will you tell whether your website is a success?
Goals are an essential part of any project. They should be set as part of the project planning process really, but at the very least you should have a goal as soon as you’re up and running.
You don’t have to set complicated goals for your website, you can have one goal and it can be as simple as something like a certain number of visitors per day or a specific amount of income per month.
To be honest, the goal itself doesn’t matter nearly as much as having a goal in the first place, because without a clear goal you’re just guessing, and that means you’ll be all over the place.
Yep, I still forget to set goals, and when I do, without exception stuff just doesn’t work out the way I expected it to.
Imagine you’ve set a goal of 100 visitors a day to your website. Once you have that, you can start doing what you need to do to achieve it. As you’re thinking what to do next, you can ask yourself how it will help you reach your goal. Because your goal is clear, the answer will be clear.
Concentrate on the things that help you reach your goal and you’ll find yourself spending less time on peripheral stuff and more time on the things that count. You will become more productive and you will become more successful. I guarantee it.
So, make sure you have a goal for your website. If you don’t have one, set one today. Don’t worry about whether your goal will be relevant next month or the month after. That’s the good thing about goals – you can have as many as you like. Once you’ve reached a goal, you’re free to set another one.
Having goals really does make all the difference to your success. I can’t remember the last success I had that didn’t have some sort of goal. Goals give you something specific to aim for, but they also give you much needed motivation when you reach them. Will you experience success without setting goals? I’d say it’s unlikely.